Tuesday, 19 April 2016

[Event]: #RealDestinations

Shell Rimula, premium heavy duty engine oil, launched a new campaign called Real Destinations. The campaign looks at the life of truck drivers and farmers of Pakistan, their dreams and aspirations and emphasizes on the hard work they put in every single day to accomplish them.

The Sadqain Gallery hosted the launch event.

Real Destinations represents the largest ever integrated marketing campaign from Shell Rimula and marks the latest step towards a more emotional global brand marketing approach. The campaign reveals the personal motivations and goals in the life of Pakistan’s truckers and farmers.

Shell Rimula has consistently worked towards empowering its consumers by providing them with premium oils that ensure engine protection against wear and tear making the journey towards reaching their dreams smooth, regardless of the driving conditions.
Commenting at the launch event of the Real Destinations campaign, Omar Sheikh, Managing Director of Shell Pakistan Limited said, “Farmers and truckers are crucial for the Pakistani economy and we applaud their efforts through the Shell Rimula – Real Destinations campaign. We acknowledge their hard work and perseverance and Shell Rimula stands by them every step of the way. We realize that our consumers for Shell Rimula depend solely on their trucks & tractors for their livelihood, our heavy duty oils have been designed to improve performance of their engines because we understand that less downtime on the roads or in the fields, means more quality time for them with their families.”

Reading by Rahat Kazmi 

The global campaign of Real Destinations has been localized and developed specially for this purpose. A television commercial is also produced to run in Pakistan by one of the most talented filmmakers of the country, Jamshed Mehmood (JAMI).

The TVC which was showcased at the event highlighted the intricate balance of life in the consumer’s everyday life. The Real Destinations campaign is currently running in 17 countries across Europe, Asia, Africa and the Americas, including Pakistan.

[Event]: Mr Burberry

When I got the invite for the launch event of Mr. Burberry, I some how assumed (wished) that Mr. Burberry would be there. Or perhaps I would get to take him home because you know, bloggers always get giveaways. Unfortunately, this was not the case. Nonetheless, I was not too disappointed. Our very own local as-good-as Mr.Burberry men were in attendance - Aamir Bukhari and Umair Mirza, surrounded by a bevy of beauties - Nida Moughal, Sidra Rizvi, Rabiyah Tungekar, Salima Feerasta and of course Sundus Rasheed at the Dolmen Mall Clifton outlet of Scenstsation.

The brand team tried to keep the event interesting with a scavenger hunt around the Scentsation store with a Samsung Tab as booty! Gahhhh!!! The minute someone says competition, I know I have already lost. Nonetheless, I did run around the store looking for London/Burberry themed bits and pieces, only to lose to Nida Moughal. Oh well, there will be more days for me to lose.

Taking him home

It was a small event with a lot of punch - with the unrealistically hot Mantaha Maqsood as the spokesperson. The perfume itself is something I would wear because gendered products are so last decade. And also because why would a woman not want to associate with someone called Mr. Burberry. The warm woody tones of Mr.Burberry are better than the predictable sweet florals of women's perfumes.

What really stood out for me (apart from the awesome goody bag and the hi-tea at Hakka Chine) was the hospitality of the Scentsation team. They were courteous, respectful and genuinely pleased to have us there. But I do still wish Mr Burberry was in attendance. Hopefully, the next event involves David Beckham.